"First wholesale order came from a reel."

The starting point

Nora created handmade ceramics and shared occasional product photos. Although people liked her work, her posts rarely generated orders, and new collections struggled to reach customers beyond her existing audience.

What we changed

We introduced behind-the-scenes pottery videos, creative process reels, product styling ideas, and collection previews. We also improved her product storytelling and added clear calls to action for purchases and wholesale inquiries.

The result

Her content attracted new customers and increased interest in upcoming collections. One reel helped bring in her first major wholesale order, while planned product drops made sales more consistent.