"Sold out 4 bread workshops from one reel series."

The starting point

Maya baked sourdough on weekends and posted crumb shots to 1,200 followers, mostly friends and family. Reels averaged 310 views. She wanted to teach workshops but had no idea how to fill them.

What we changed

We niched down to beginner sourdough in Lisbon, rebuilt her bio around one offer, and created three pillars: mistakes, process, and student bakes. Every reel opened with a common mistake in the first two seconds.

The result

A five-part "sourdough mistakes" series reached 1.4M accounts. Her first workshop sold out in a day, and she now runs four a month with a waitlist.