The journal

The

Haus

journal

New every Tuesday

Articles on hooks, reels, carousels, stories, and selling on Instagram. Practical, tested, and published every Tuesday.

The 3-second rule: why reels lose viewers before the hook

Learn how to capture attention in the first three seconds, write stronger hooks, and keep the right viewers watching your reels.

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DM Sales

7 MIN READ

How to sell in the DMs without sounding like a bot

DM Sales

7 MIN READ

How to sell in the DMs without sounding like a bot

Strategy

8 MIN READ

Niche down without boxing yourself in: the 3-pillar method

Strategy

8 MIN READ

Niche down without boxing yourself in: the 3-pillar method

Carousels

7 MIN READ

The save-worthy carousel: a 7-slide structure that gets bookmarked

Carousels

7 MIN READ

The save-worthy carousel: a 7-slide structure that gets bookmarked

Stories

8 MIN READ

The 5-frame story sequence I use to sell every week

Stories

8 MIN READ

The 5-frame story sequence I use to sell every week

Reels

8 MIN READ

Faceless reels that still build trust: 8 formats

Reels

8 MIN READ

Faceless reels that still build trust: 8 formats

Collabs

9 MIN READ

How to pitch a collab when your account is small

Collabs

9 MIN READ

How to pitch a collab when your account is small

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